Why choose a freelancer?

When investing in your online presence or a new marketing campaign, or even if you simply need a new business card design, independent freelance designers are often overlooked in favour of larger design companies.

The design industry is competitive, and with so many options to choose from it can be difficult to find the right person, or team, to not only provide you with the desired results, but to work with you and build a lasting, trusting relationship, thus eliminating the need to seek out new designers in the future.

Whilst many design agencies have great portfolios and a skilled team of specialists to focus on each individual part of the project, this obviously comes with the associated cost of hiring such a team. You also have to trust that the individuals within that team are communicating effectively to ensure that the project does not get lost in translation as it is passed down the line. And there is always the possibility that you are given a designer whose work is not included in the company portfolio, and as a result, might not be to the standard you expect. In addition, if yours is a smaller project in a sea of large, five figure budgeted projects, can you be sure that it will get the attention it deserves and be completed within the given timeframe?

Although there are many great design companies out there which for some may be perfect, there is also an alternative option that comes with notable advantages, and that may be much better suited to you and your project. That alternative is an independent, freelance designer.

Who We Are
Freelance designers are an interesting bunch. We are highly experienced and knowledgeable in our field, with an intense passion for a career we love. More often than not we have been confined to a single role within a company in which we were unable to grow and further develop our skills. As a result, we branch out on our own in order to expand our ability and become proficient in as many specialist areas as possible. With these multiple skills, and at a more affordable cost, we are able to not only meet, but often exceed the quality produced by the larger companies. At the same time we make an extra effort to provide the personal approach to customer service that can sometimes appear lacking within the larger businesses.

The Personal Touch
Being solely responsible for our own livelihood, freelancers go above and beyond the norm to ensure the success of a project, whilst providing the additional bonus of being as passionate about the project as the client. We are there for that client every step of the way. It is with the designer you will discuss and plan your project, and it is that same person who will undertake the creation of said project. You will not be passed to different individuals who might have their own visions of what the end product should be, and will not have to speak with those lacking the technical skills to provide answers or advice. More importantly, you will not have to explain your project time after time.

Successful communication is vital in any business. Most freelancers will provide you with direct contact details so you can get in touch whenever you need to, without having to go through a receptionist or another team member. This direct contact means you have immediate access to your designer twenty-four hours a day. They will be there to answer any questions, or to throw around ideas, whenever you need them, including times that are outside traditional business hours.

Availablility & Flexibility
Because we set our own working hours, freelancers are more flexible and are often happy to work on evenings and weekends if required, when most design agencies would be closed. Should you need a quick change to your website at 9pm on a Sunday, you can just make a call. And due to our commitment to service, we will do our best to provide you with the desired results in a speedy and efficient way.

Time Management
A freelancer has to manage time efficiently in order to maintain the stability of their work schedule. Each client is treated with the utmost importance, and the designer cannot risk delaying a project due to the previous one taking more time than allocated. Our livelihood depends on it. So you can be sure we will do whatever is required of us in order to adhere to your deadline, as it is not only you who will suffer should the project overrun.

Saving You Money
In addition, most freelance designers work from home, resulting in fewer overhead costs. We therefore tend to be much cheaper than our agency competitors, and so, without sacrificing quality, are able to provide you with a more affordable service.

The Big Finale
To conclude, a freelance designer is a highly experienced individual with excellent communication and time management skills. They are flexible, highly accessible, and able to adapt their skillset to suit both your project and your budget. They work hard to ensure the continued development of their abilities and expertise in order to stay at the top of their game, and are able to offer high quality services at a more affordable rate, often building lasting relationships with their clients along the way.

So when choosing someone to work with on your next project, be sure to keep in mind the freelancer designer - it could be the best decision you've ever made!